![]() ![]() In addition to driving things like engagement and sales, stronger company-customer relationships also help promote brand recognition and loyalty.Īnd what’s the best way to create these relationships? You guessed it: authentic content. In fact, the value of customer relationships has doubled over the last decade, leaping from 9% to 18%. Instead, they want legitimately valuable content that helps them solve problems and, get this, develop relationships.Īccording to an article published in the Harvard Business Review, the importance of a massive, powerful brand (think Wal-Mart) is falling, while the importance of company-customer relationships is rising. Today, customers don’t want to interact with pushy, stiff content that reeks of used-car-salesman vibes. While content has long since been the vehicle for various forms of marketing, it’s a recent thing that the demand for authentic content has reached such a fever pitch. ![]() Today, brands in all industries and specialties are striving for authentic content, and readers around the globe are working harder than ever before to find it. ![]() And don’t get me wrong, there’s plenty of this out there, but it’s not what people want to interact with. If any of these components are lacking, the content just does not work. It’s a little bit of SEO, a little bit of research, a little bit of skill, a lot of dedication, and some humor or insight, all rolled into one cohesive package. The best creations from any good SEO copywriter are like a puzzle meticulously assembled. If this is something that you, like so many SEO copywriters struggle with, this piece contains some tips to help you be more authentic in all of your online content, starting now.Īuthenticity: The Cornerstone of Great Online Content detectors are better than they’ve ever been.īecause of this, it’s critical to take all of the raw components of online copy and make them into something coherent, compelling, and, yes, authentic. Today, more people are turning to online content than have ever done so before, and their B.S. Online copywriting challenges us to be one thing that we often aren’t in our daily lives: authentic. And the other copywriters out there know what I’m talking about.ĭespite the fact that it’s often difficult, though, it’s entirely worthwhile.Īnd here’s why. It’s often creation ex nhilo, in its finest form. I get the jumble of keywords and the word count and the instruction to make it into something useable. I even have the long phone conversations with clients who aren’t exactly sure what they want, but who know they want something. The Importance of Being Authentic in Your Online Copywriting (From an SEO Copywriter)Īs an SEO copywriter, I see what goes on behind the scenes in the world of online content.īy that, I mean I see the assignment and request sheets. ![]()
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